[Style] P&Co - Street elegance

P&Co is a huge pool with a world of beard tattooed male models.

As a big fan of Ricki Hall, it is no question buying the t-shirt he design on his own . Thus, as soon as I found that he designed t-shirt and accessories with P&CO , swiping my card immediately without any hesitation.(Alright, it took me a little while to find my size ) Thanks to Ricki Hall, he let me know the brand “P &CO”(So, using celebrities as spokesman does work).

P&Co or T&B
P&CO has a very good taste on choosing male model to shoot their lookbook. The models they worked with like Ricki Hall (without saying), Chris Millington, Josh Cluedo, Greg T Brown, Diego Barrueco(as their latest collection “Pray to be stronger”), Zibby Przybylak…etc. These models have two things in common: tattoo & beard.(I think P&CO can change their brand name as T&B). And you know what, they make the photo so street and elegant. You may wonder that how these two words “street” and “elegant” could coexist on the photo. P&CO actually makes it work out.

Street and elegance coexist
The photographer they work with is Gobinder Jhitta. He has shoot their more than three collections(I believe he is P&Co’s big love). Each collection has its own main idea, and he really brought it on the photo and showed it to us, Give it up for him. To capture each idea of collection, the place they shoot like the street, forest, park or somewhere cool(even in the barber shop) instead of shooting at boring studio like others on-line wearables do. Outstanding photo consist s of brilliant model, great photographer and cool places. However, there is the other and the most important indigent I forget to say.

P&Co team.

There are three things at the heart of P&Co: LIFE ,STYLE ,ELEGANCE. The founder, Mr Clark & Mr Timms want to create a brand that mirrored their love of everything british and transfer their ideas of Life, Style and Elegance into a fashion brand, and to educate and provide a bridge between popular streetwear designs and traditional tailoring.

Actually, they made it.

BTW, I bought two collections of Ricki Hall ‘s t-shirt from P&CO. They are absolutely amazing.

Photo's from P&Co
Follow them on FB or Instagram @pandco

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